Powerful, but simple, the RJR Client Management strategy takes multiple customer databases and integrates and standardizes them across all platforms.
For planning and decision making, it’s critical to integrate multiple data sources. Data inconsistency across all platforms translates into unreliable and inaccurate information. And the cost and risk of misinformation to your business can be significant. The RJR Client Management strategy can assist you to better manage the process. When you update the information in one system, you’ll be updating it in all systems. When you access information you’ll know you have the right information; you’ll know that it’s accurate, up-to-date and reliable.